March & April Monthly Updates

Tech & Product 

March

Hydro Plus:

• H+ subscription: complimentary extension with no end date for now.
• Kollective campaign launched Mar 7 thru Mar 24:
  
  • 4 campaigns with different set of countries and banners
  • Related ad analytics 
• Perq campaign launched Mar 13 thru Mar 27 (for US alone).
• Launched Hydro lead generation landing page - Our new landing page for lead generation is live.
• Ad analytics for advertisers - enhancements (previously mentioned, can skip individual)
  
  • Run multiple campaigns simultaneously 
  • Download data in csv
  • Show current CTR
  • Show day-wise analytics (in addition to hourly data)
  • Show geo data as a bar chart in addition to heatmap.
• Awin campaign launched Mar 19 thru Mar 26.
• Campaign index page listing all campaigns in the past and present - internal (Mar 24).

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Programmatic Ad Enablement:

• 3rd party tech solution (Adkernel) product demo - Mar 4 
• Successfully completed Adkernel technical POC to test basic integration: Mar 7 - 14
• Set definition of impressions per IAB standards (>1 sec) - Mar 13
• Tech readiness: Created two streams from source, one each for internal as well as external demand side entities - In QA
• Split traffic between device types - One of the campaign requirements was to run on mobile devices only. - Mar 24

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Traffic Quality:

• In-house Bot service (level 1: first line of detection) launched on Mar 7.
• Website performance report:
  
  • Allowing more visibility to quality of traffic - Mar 13
  • Enhancements - Mar 21
  • Analytics: The report was not effective given campaigns were not active in all the countries. From Mar 24, all the countries are in effect, allowing collection of sufficient data for analytics and taking appropriate action.
• Third party bot detection services: 
  
  • Demos conducted for Human, Fraudlogix, DataDome and other solutions.
  • POC in progress with Fraudlogix.
  • POC planned with Human.
• Publisher rewards process
  
  • Brainstoring done, automation plan proposed, technical feasibility analysis done - Mar 31

April

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Hydro Plus:

1. Ads Analytics: added advanced analytics for advertisers - Device, OS & browser charts.
2. Interactive HTML Banner: Mini game-like banner sample built for showcasing capability to advertisers.
3. Publisher Rewards Process: Rewards distribution module, admin UI built (dev complete) to improve efficiency .

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   Programmatic Third Party Integration:

1. In-House Solution: MVP dev complete, ready to go live.
2. Third Party Tech Platform: POC’s completed with ADK & AdButler. Epom in progress.

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  Traffic Quality:

1. Publisher Performance Report: Websites data is now available for detailed performance management.
2. Bot Detection: PoC completed with Human & Datadome. FraudLogix is still in progress.

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  Support & Maintenance:

1. Tickets: 57 support tickets handled.
2. Migration Portal: access restricted after extending it by a week.

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Marketing 

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March

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Expanding Media Reach:

• We’re preparing a new wave of media buying campaigns across platforms we haven’t previously explored.
  
  
• This push is designed to increase brand visibility and drive new customer acquisition through fresh channels.

Advertiser Growth:

• We’ve successfully completed our first 5 ad campaigns on the network.
  
  
• Momentum is building - more advertisers are onboarding, with several new leads actively in the pipeline.
  
  
• This is a major win for the entire ecosystem - more campaigns mean more value for publishers, partners, and users.

Publisher Rewards Update:

• We’ve made strong progress on overhauling the publisher rewards distribution system (pruning, whitelisting, bot detection to name some of the main addressed areas).
  
  
• While it’s not live just yet, this update will significantly improve fairness and transparency.
  
  
• Thanks for your patience - we’ll share a full breakdown once it’s ready.

Banner Ads Product Momentum:

• Our new banner ad unit is off to a strong start:
  
  
  
  • 5+ clients have already started (or finished) campaigns
    
    
  • Several more are ready to launch
    
    
• Early campaign results look very promising.

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April

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Support With the Proublisher Rewards Process Revamp:

1. Checklist for Website Whitelisting: Detailed and agreed upon a final form of the checklist for whitelisting new websites.
2. Pruning Process: Closely tied to the pruning process as well, helping the tech team in making the process more clear.
3. Finalise Process: Helped push this process very close to its much desired finalisation by all parties involved.

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Continued the Setup Process of Campaigns in New Environments.

1. Testing Out New Platforms: Telegram and Yandex are a couple of examples we can give at this point where we have set up accounts and campaigns with different formats, ready to start very soon, but dependent on TGE date.
2. Increase Reach and ROI: The main aim is to increase our reach to new publishers as well as advertisers, as they bring in a whole new revenue stream.

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Banner Ads Growth Continues.

1. New Advertisers: We have made great efforts to bring in new advertisers that want to use our great inventory to showcase their products & services, and have been very successful, being in advanced talks with a hugely well-known online streaming platform (name will be showcased during official announcement.
2. New Partners: Most of these advertisers that we get to work with have a large potential of becoming partners, expanding our relationship to more than just them promoting through Hydro.

Sales:

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Sales Updates:

1. Cooperation in TGE for iGaming Platforms Currently, we are proceeding with 2 major iGaming platforms (PXLAI and Stake), which are about to run their TGEs. Soon, there will be more updates on this soon.

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Social Media Updates:
Get ready for exclusive insights, community-driven updates, and a closer look at how Hydro is shaping the future of digital advertising. Our mission is to add value and strengthen connections as we grow.

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Social Media Stats

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Twitter - Keeping Steady Number of Followers and Engagement rate.

• Total Followers: 163K.
• Engagement Rate: 0.8%.

TikTok - Small Organic Growth but Remains Steady.

• Followers: 530.

LinkedIn – steady Organic Reach.

• Followers: 20K.

Instagram – Steady Organic Growth ; Keeping Similar Numbers.

• Total Followers: 17.2K.

Telegram - Remains probably our most active channel.

• Total Members on Official Channel Alone: 19K.

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