Hydro x Noir - Rebrand & investment in Hydro’s new economic engine for the Internet

December 4, 2023
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Today we’re announcing our latest investor and brand partner, Noir.

Noir Ventures is a Web3 brand venture studio. A team of creatives, strategists and Web3 natives taking a pivotal role in shaping the future of emerging technology brands, crafting their story, building digital product experiences online and growing their venture network.

Following their investment, Noir has been working closely with Hydro over the last few months to build their brand, design the platform and accelerate their marketing.

The updated Hydro Web3 platform is transforming the internet’s content monetization structure. Hydro is more than just a tool; it’s a new economic engine for the internet, allowing publishers to declutter their websites & apps of ads and instead use fractional, proof of stake validation to generate rewards.

By converting users’ time-spent’ into actual revenue, Hydro opens up new possibilities for media corporations and independents alike. The platform is removing the ‘Buzzfeedification’ of publications by increasing webpage stickiness and incentivising digital media that values depth and quality.

What sets Hydro apart is its unique model. By incentivizing staking of tokens through publisher nodes, Hydro creates a scarcity that not only boosts earnings but also contribute to the decentralization and security of the SUI network. This strategy lays the groundwork for an automated, fractionalized service offering, marking a significant leap forward in how we approach online monetization.

Noir will be joining a fantastic board of investors including: Bitscale capital, Ela capital, Ghaf capital, LD capital, TRG capital and Master ventures.

Hydro CEO, Raghav Reggie Jerath: “Noir understand building brands in Web3 better than anyone else in the industry. They have a unique ability to simplify complex technology into market leading brands, I’m confident they will propel Hydro to new heights.”

Noir Ventures CEO Anthony Logan: “We are excited to be working alongside a talented team with such a clear vision to harness the power of Web3 to disrupt the online ad industry.”

Noir Ventures: noir.io

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